Lecturers and tema
- 10:00 – 10:30 2. september
Opening of the conference.
How to inform and communicate with users and customers - a new reality for all. - Time 10:30 – 11:15 2. september
Media Transformation: Reaching new audiences through innovation
Lecturer
Paul Cheesbrough, CIO, Telegraph Media Group, www.telegraph.co.uk
Paul Cheesbrough joined the Telegraph Media Group in October 2007 as Chief Information Officer. Paul is responsible for the organisation’s technology strategy, infrastructure, operations and web development teams. He joined from the BBC where he was the Controller of Digital Media. Whilst at the BBC, Paul led the technology for creative and production aspects. He also led the delivery of a number of the organisation’s key internet projects in both the UK and the US. Prior to the BBC, Paul held a number of posts within IBM’s media division.
About Telegraph Media Group
The Telegraph is a 153 year old media group and owner of two of the best known names in the global newspaper industry: the Daily Telegraph and the Sunday Telegraph. The Daily Telegraph has a circulation of 889,000, making it the most read quality newspaper in the UK. TMG also owns Britain’s fastest growing news website, Telegraph.co.uk, which doubled its audience last year. TMG is seen as a showcase of how newspaper groups are managing the transition from print to digital. Last September, TMG launched into the broadcasting business with a video-on-the-web news service, Telegraph TV.
- Time 11:30 – 12:15 2. september
Why the understanding of Media Trends and technology convergence is critical to digtital sucess. How will the perception of Media Convergence affect us and the way we work?
Lecturer
Peo Strindlund, Apple.
"The convergence age"
From print and web design to 3D-motion, broadcasting and podcasting - the modern creative professional needs to be fluent in a dizzying variety of media.
The convergence age’ utilizes the Mac, at the very core of the creative process, to extend the creative desktop and expand customer reach beyond the traditional executions of print, radio and broadcast.
Providing innovative ideas with Apple tools and technologies, this seminar will demonstrate that media components can drive off each other, extending marketing reach and efficiency. This helps creatives and media organizations to develop better measurement of exposure to messages and provides greater access to customers.
To illustrate this, Apple experts will demonstrate Mac-based tools in a practical scenario – from concept through to production and delivery.
Apple will demonstrate and discuss two areas of focus:
a) The creative process, production and management of creative and brand assets
b) The distribution and tracking of assets through a variety of media contexts.
- Time 13:15 – 14:00 2. september
How do you interact with your customers on the web?
Effective user dialogue is the key to digital value creation. What are the critical factors and how to ensure successful implementation.
Lecturer
Jason Warnes, from AKQA www.akqa.com.
"Consumers around have embraced digital media. At the same time unconnected platforms continue to lose share of mind, audience and importance. Brand marketers will seek opportunities through the myriad of choice available so that their organizations increase their relevance. At this session AKQA, the world’s most awarded digital specialist, will present insights and recommendations on the paths that world leading brands are taking in an increasingly complex and fast-changing media environment."
About AKQA
AKQA is working with clients to develop new products ideas, identify trends, insight and opportunities. One of the world´s most-ararded agencies, AKQA has been named Agency of the Year nince times “most respeted agency” twice and is also the only agency to hold Agencye of the Year title in the UK and the USA at the same time, three years running. A recognized pioneer and innovator, AKQA won the Advertising Age and Forbes Media Innovator of the Year award. The changig media and technology landscape requires a new kind of agency that has innovation at its core. AKQA delivers arard-winning ideas and strategy. Their planning, creative, technology, media and analytics teams provide ideas-led solutions to deliver result for their clients.
- Time 14:00 – 15:00 2 september
What kind of knowledge you need in your organisation to meet new challenges from customers?
Lecturer
Alex Murray, Creative Director www.ripe.co.uk
About ripe
Alex founded Tour Design International as a sports marketing company in 1993, having successfully completed his BA Hons in Marketing at the University of Miami. His company was then sold to IMG in 1995 and he went on to work for Attik Design in London and New York between 1995 - 1998. In 1998 he felt it was time to go it alone again and set up Ripe Design as an integrated design and brand
consultancy. Within four months Ripe had won business with brands such as the high street retailer Next, Microsoft and Sky. Alex went on to win the Ernst and Young - Young Entrepreneur of the Year award in 1999. Ripe has won numerous awards both nationally and internationally for its creative work and has consistently
developed to be a truly integrated creative business. Ripe currently has major client instructions across branding, digital, broadcast, 3D animation, exhibition and interior design projects in South Africa, the Far and Middle East, as well as throughout Europe. Ripe have offices in London, Leeds, Abu Dhabi, Bahrain and Cape Town. When not working Alex is actively involvedin a number of key community and charitable projects. - Current Projects
The Yas Hotel: Ripe have been commissioned by government backed Aldar Hotels and Hospitality to create the brand strategy and identity for the The Yas Hotel. Ripe have also been tasked with designing all marketing and sales collateral, advertising, website, w:ay-finding along with a Yas Hotel iPhone application.
Bahrain Bay: Ripe have recently been awarded the global design and marketing account for BahrainBay, a multi-billion dollar masterplan development which will reinvent the CBD of the Manama, the capital of the Kingdom of Bahrain. Ripe are currently working on a new international media campaign to raise awareness for the project and the new website theyhave created. Ripe are also designing and producing a new film incorporating leadingedge special effects for Bahrain Bay, as well as creating the company’s major exhibition presence at the one of the world’s largest property conferences in Dubai in October.
- 15:15 – 16:00 3. september
Why and how is the search technology a key factor to successful web communication.
Lecturer
John T. Sviland, FAST/Microsoft
- Time 16:00 – 17:00 2. september
Debate. Content or use dialogue - what is the most important value on the web?
Wiith Paul Cheesbrough Telegraph Media Group Paul Cheesbrough, Jason Warnes fra AKQA, Øyvind Solstad NRK. Chairman of the panel discussion is Arne Krumsvik Ph.D - 09:00 – 09:45 3. september
Something to wake up to! How to exploit the bad times and turn adversity to their successes.
Lecturer
Morten Brandt, Euro Business School. www.ebs.no/Om_Selskapet/Partnere/Morten_Brandt
- 09:45 – 10:30 3. september
How to earn money for the digital platform? What effect has tools for business and organization?
Lecturer
Aftonbladet (S)
- 10:45 – 11:30 Visual Branding –Just as a brand is more than a logo, so design is more than splashing fancy paint over an existing brand. Design is where it all starts. Only when a thorough inventory of the emotional side of a brand is done, the right feel and expression is discovered. A staggering 83 percent of all information that's absorbed comes in through the eyes. This puts great demands on those responsible for the way a company ‘looks’. Was the visual identity clearly defined before production started? Or is it something consultants are supposed to make up as they go along? If so, chances are the market will not receive the brand as hoped.
Lecturer
Barbro Ohlson Smith, creative director at Ohlsonsmith (S). - Swedish-born Barbro Ohlson Smith graduated with a BA in Graphic Design from Central St Martins School of Art & Design in 1989. She then joined London-based design consultancy CDT, Carroll, Dempsey & Thirkell. At CDT she was part of the team that made ground-breaking work for The British National Opera. In 1996, Barbro returned to Sweden to work as a consultant for major design and advertising agencies. Five years later she was headhunted first as a lecturer then as Head of the Art Direction Department by Berghs School of Communication. In 2003, she moved into motion graphics when she was asked to become Head of Graphic Design and Creative Director for Swedish Television’s Channel TV4. Since 2006, Barbro runs the design agency Ohlsonsmith, specialising in graphic design and visual branding. She also devotes time to design through lecturing, writing, judging and as a board member of The Swedish Association of Designers. For several years she has been a jury member of DA&D and has also served as President of the Art Directors Club of Europe, ADCE from 2000 to 2002. She was recently part of the 2008 Eurobest Design Jury.
- Lunch 11:30 - 12:30
- Time 12:30 – 13:15 3. september
Multi-Channel Publishing when, how and for whom?
Present and future users are everywhere and use all types of devices all day long. And all users will engage in the digital services. It makes great technical demands on businesses, which will now their audiences in the most optimal way. We give in this presentations inspiration, how to strategically navigate in relation to multi-channel challenge explained.
Lecturer
Kenny Bogø, Business Development Manager i Adobe.
— Web, Nordic at Adobe Systems. (DK)
- 13:15 – 14:00 3. september
How POD-casting can be used to improve and streamline internal communication
Lecturer
Peo Strindlund from Apple introducing the case www.channelflip.com (S)
- 14:15 – 15:00 3. september
Mobile, - how fast this a main channel and the channel can be exploited?
Lecturer
Erlend Wathne, Director Mobile Marketing fromMORE Norge.
- Time 15:00 – 15:40 3. september
How can social media be used in relation to customers and internal kommuniasjon.
Lecturer
Marius Myhrvold, Byråleder/rådgiver, Colt Kommunikasjon coltpr.no
About Colt
Colt offers advice in relation to communication and influence through social media. Colt planning and conducting campaigns on the Internet, tailored for businesses. Social media on the Web consists of, among other blogs, online community, discussion forum etc Colt is the winner of the gold card 2008. - Time: 15:40 - 16:00 3. september
Summary and conclusion
Håvard Grjotheim, Managing Director 07 gruppen.
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